Self-service option introduced in H-E-B's Retail Media Network
H-E-B Launches Self-Service Retail Media Network
H-E-B, the Texas-based grocer known for its innovative approach to retail, is expanding its offerings with the launch of self-service capabilities in its Retail Media Network (RMN). This move allows brands of all sizes to invest in H-E-B's RMN and receive a return on their ad spend.
The self-service retail media network provides brand partners with direct, user-friendly access to manage and optimize their advertising campaigns within H-E-B's retail ecosystem. This platform enables brands to execute campaigns onsite through ads, such as search and display, with self-service tools that streamline campaign setup, targeting, and measurement.
H-E-B's self-service model offers several advantages over other retail media networks. Brands can control campaign creation and adjustments in real-time, allowing for more agile marketing strategies. The network also provides detailed tracking and analytics for both onsite and offsite campaign performance, helping brands measure ecommerce conversions and impact effectively.
Moreover, by leveraging H-E-B’s strong regional presence and customer base, brands benefit from targeted local marketing opportunities absent in more generalized national platforms. Self-service capabilities also reduce dependency on external media partners, lowering barriers for brands, especially smaller ones, to participate in retail media advertising.
Industry trends suggest retail media networks are moving towards increased accountability and outcome-based measurement, which H-E-B appears to address via its data transparency and self-service tools. The company's self-service RMN is distinguished from networks that primarily focus on managed service models or broader national campaigns, offering brands both operational control and meaningful data insights to optimize their marketing efforts inside H-E-B’s ecosystem.
H-E-B is not only expanding its retail media offerings but also strengthening its supplier network. The addition of self-service capabilities to its RMN has been developed in partnership with solution provider Epsilon. This collaboration widens and links H-E-B's supplier network, providing a more robust, relevant offering.
H-E-B operates 435-plus stores in Texas and Mexico under various banners. Advertisers can manage their campaigns through the heb.com website and the My H-E-B app. The company's enhanced RMN also amplifies the many local brands for which H-E-B is known, further cementing its reputation as an innovative regional grocer in the retail media industry.
H-E-B's focus on supporting brands of all kinds, including Texas brands, has been recognised with the 2nd Annual GroceryTech Innovation Awards. The company is also piloting robot delivery in a neighbourhood in Austin, Texas, through a partnership with Avride, demonstrating its commitment to embracing technology to improve its services.
H-E-B is ranked No. 13 on The PG 100, Progressive Grocer's list of top food and consumables retailers in North America. Epsilon, which began working with H-E-B on retail media initiatives in 2022, considers H-E-B to be leading edge in retail media evolution. H-E-B Retail Media network connects with over 8 million households weekly, offering brands a significant reach.
As H-E-B continues to innovate and expand its retail media offerings, it is clear that the company is committed to providing brands with the tools they need to succeed in today's competitive market.
In the height of technological advancements within the retail industry, H-E-B's self-service Retail Media Network (RMN) allows both large and small brands to invest in advertising, benefiting from direct access to manage and optimize their campaigns within H-E-B's retail ecosystem, unlike many national platforms. Furthermore, the network's emphasis on operation control, enhanced by the use of self-service tools, provides brands with valuable data insights essential for optimization in today's outcome-focused finance environment.
