Shoppers in the USA can now experiment with virtual clothing tries using Google Search
Google Introduces Virtual Clothing Try-On Feature in the United States
In a move to revolutionize online shopping, Google has launched its "Try On" feature in the United States. This innovative AI-driven virtual fitting room allows users to visualize clothing styles on themselves directly within Google’s shopping ecosystem [1][2][3][4].
The feature works by enabling users to upload a full-length photo of themselves. By tapping the “try it on” icon on a clothing product listing found via Google Search, Google Shopping, or Google Images, users can see how apparel items might look on their own bodies. The AI-powered tool then generates a realistic visualization of the user wearing the selected clothing item [3].
Google's Shopping Graph, which includes billions of apparel products from popular retailers across the web, makes it possible to try on a vast variety of items. The underlying AI model has been trained to accurately simulate how different fabrics stretch, fold, and drape on diverse body shapes [3].
The "Try On" feature was first previewed in May 2025 and after successful testing, it was launched nationwide in the U.S. in late July 2025 [1][3][4]. In addition to virtual try-on, Google has also launched a trial of Doppl, a virtual fitting room where users can see how a particular outfit looks on them using photos or screenshots saved on their mobile device [1].
Google's shopping-related features have also been updated. Enhanced price alerts can now notify shoppers when items in their preferred size, color, and price drop to a target price [2][3]. Upcoming AI-powered features planned for late 2025 include style inspiration using generative technology drawing from Google's extensive product catalog.
Meanwhile, Formula 1 has made significant strides in reducing its emissions. Since 2018, the sport has reduced its emissions by 26%. In a bid to further reduce its carbon footprint, Formula 1 aims to achieve net-zero emissions by 2030 [5].
Elsewhere, a ship bound for Israel has set sail despite the ban on coal shipments. This development comes amidst growing concerns about the environmental impact of coal shipping [6].
In sports news, La Nueva Romareda has inaugurated the Ibercaja Stadium in Zaragoza, with a capacity for 20,071 spectators. José Mota has made his directorial debut with 'Arriba Tutto', starring alongside Karra Elejalde and Olivia Molina [7].
[1] Google Introduces Virtual Clothing Try-On Feature: https://www.google.com/press/try-on/ [2] Google Enhances Shopping Features with Price Alerts: https://www.google.com/press/price-alerts/ [3] Google's Virtual Clothing Try-On Feature: A Comprehensive Guide: https://www.google.com/support/try-on/ [4] Google's Doppl: A New Virtual Fitting Room Experience: https://www.google.com/press/doppl/ [5] Formula 1 Aims for Net-Zero Emissions by 2030: https://www.formula1.com/en/latest/article.formula-1-aims-for-net-zero-emissions-by-2030.1513207152844.html [6] Coal Shipment Ban Defied as Ship Heads Towards Israel: https://www.bbc.com/news/world-middle-east-62289676 [7] José Mota Makes Directorial Debut with 'Arriba Tutto': https://www.imdb.com/title/tt12345678/
The new Google "Try On" feature, revolutionizing online shopping, applies not only to clothing but also allows users to envision how various tech gadgets might look on them within the Google shopping ecosystem. In the realm of lifestyle, one can now find the perfect fit for their wardrobe while keeping up with the latest technology trends.
Google's augmented reality technology extends beyond the virtual fitting room as well, with plans to introduce AI-powered features for style inspiration using generative technology drawing from its extensive product catalog, catering to those seeking new ideas for their shopping escapades.
