Simplified Logo Design for the Game Awards Emphasizes the Value of Minimalism
The Game Awards, one of the most anticipated events in the gaming industry, has unveiled a new logo for its 2025 edition. The Vienna-based design firm STUDIO HERRSTRÖM was responsible for the redesign, creating a more minimalist and abstract interpretation of the original logo, originally designed by Pentagram.
The new logo is a bold, monolinear mark inspired by the wings of the iconic angel trophy. The redesign simplifies the logo, making it cleaner, bolder, and more versatile. To enhance versatility and adaptability, STUDIO HERRSTRÖM incorporated essential symmetrical geometry, allowing the logo to work effectively across diverse applications such as digital displays and stage sets.
The simplification enabled the creation of an extensive library of dynamic frames, patterns, and graphic elements derived from the logo’s form. These dynamic linear and nonlinear elements are inspired by the sweep of angel wings and can be used flexibly for on-screen overlays, stage backdrops, and to direct focus during key moments like winner announcements or nominee highlights.
The resulting identity for The Game Awards 2025 is sharp, edgy, fitting a gaming aesthetic, but also noble and sophisticated. The choice of typography in the identity aims to amplify the mix of modern minimalism and prestige. The typography combines the clean and clear geometric sans-serif Gellix with the pointy and classical ABC Arizona Serif.
The new brand color palette for The Game Awards 2025 includes a baroque gold, crisp black, and white. The Game Awards 2025 is scheduled for December, aiming to replicate the success of its 10th anniversary, which had 154 million live streams. The event was attended by celebrities such as Snoop Dogg and Twenty One Pilots.
For more information about the potential award-winning indie game developers, check out the separate piece on Creative Bloq. To stay updated on design news, reviews, how-tos, and more, subscribe to the Creative Bloq Newsletter. For a list of the best gaming logos, visit Creative Bloq.
- STUDIO HERRSTRÖM, responsible for the redesign of The Game Awards 2025 logo, drew inspiration from the angel trophy's wings for a more minimalist and abstract design.
- The new logo, a monolinear mark, offers cleaner, bolder, and versatile applications across digital displays, stage sets, and other mediums due to its incorporation of symmetrical geometry.
- The identity for The Game Awards 2025 features a sharp, edgy aesthetic that is faithful to the gaming world, while still maintaining a sense of nobility and sophistication.
- To accentuate modern minimalism and prestige, the typography combines Gellix, a clean and clear geometric sans-serif, with ABC Arizona Serif, a pointy and classical serif font.
- The brand color palette for The Game Awards 2025 includes a baroque gold, crisp black, and white, adding an element of grandeur and elegance to the overall design.
- To learn about potential award-winning indie game developers, visit Creative Bloq, a platform that offers insights into the creative industry, including design news, reviews, and tutorials.
- To receive updates on design news, reviews, how-tos, and more, including the latest in gaming logos, subscribe to the Creative Bloq Newsletter.
