Sports network FanDuel experiences 25% year-over-year increase in viewer impressions with Magnite's SpringServe platform
FanDuel Sports Network, the popular sports streaming platform, has partnered with Magnite, an independent sell-side advertising company, to capitalize on the projected growth in digital live sports viewership. This collaboration is set to empower FanDuel Sports Network to stay ahead of audience expectations and drive its digital evolution.
Kevin Connelly, Senior Director of Programmatic Sales and Business Development at FanDuel Sports Network, praised Magnite's SpringServe, stating that it has been instrumental in their digital evolution. Chris Signore, Group VP of Business Development at Magnite, echoed this sentiment, expressing that as live sports consumption continues to shift to digital, publishers need agile infrastructure purpose-built for streaming monetization, and FanDuel Sports Network is raising the bar for innovative, data-driven sports streaming.
Magnite is proud to continue helping power the growth of FanDuel Sports Network as they expand their premium streaming footprint. The partnership has resulted in a 25% year-over-year increase in total impressions served to FanDuel Sports Network via Magnite's SpringServe video platform.
Ad Quality and Live Stream Acceleration tools provided by SpringServe help deliver smarter, more relevant ad experiences on FanDuel Sports Network. SpringServe's advanced ad serving, programmatic, and mediation capabilities also help FanDuel Sports Network manage direct and programmatic demand effectively, maximizing yield, and helping advertisers reach engaged sports fans.
Jim Keller, Executive Vice President, Head of Advertising and Sponsorship Sales at FanDuel Sports Network, added that Magnite's SpringServe is helping build a smarter, fan-first platform with unmatched scale and flexibility. Gary Guarnaccia, Head of Investment and Ad Tech at Bayer Healthcare, has stated that FanDuel Sports Network and Magnite's collaboration demonstrates positive business outcomes when biddable live sports is done right.
Live sports audiences expect a high-quality viewing experience, and FanDuel Sports Network is preserving this experience while monetizing content effectively with Magnite's technology. As digital live sports viewership in the US is projected to grow more than 14% in 2025, driven by cord-cutting and the rise of streaming as the primary destination for sports fans, this partnership is poised to play a significant role in the future of sports streaming.
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