Startup from Dubai named Qeen.ai, focused on creating AI agents for ecommerce, successfully raises $10 million in a funding round led by Prosus.
In a significant move for the e-commerce industry, Qeen.ai, a Dubai-based AI startup, has raised $10 million in one of the largest seed rounds in the MENA region to date. The funding round was led by Prosus Ventures, with participation from Wamda Capital, 10x Founders, and Dara Holdings [1].
This investment positions Qeen.ai to expand its autonomous AI platform, aimed at empowering e-commerce businesses of various sizes. The funds will be used to scale the team, expand the platform's capabilities, and grow the customer base [1].
Qeen.ai's AI solutions are particularly targeted at e-commerce firms, with a focus on agentic AI technology. This technology is designed to enhance operational autonomy and efficiency [2]. Since the launch of its Dynamic Content agent in Q2 2024, Qeen.ai has served over 15 million users and generated more than 1 million SKU descriptions [3].
These AI agents help merchants achieve a 30 percent increase in sales [4]. Morteza Ibrahimi, Qeen.ai's co-founder and CEO, stated that the company aims to become the go-to intelligent technology partner for e-commerce businesses [4].
The round marks the first time Prosus is leading a seed round in the region. Qeen.ai's strategic backing also includes legal advisors like Gunderson Dettmer [3][5]. The seed funding signifies strong investor confidence in Qeen.ai’s growth potential in the region’s AI-driven e-commerce sector.
Looking ahead, Qeen.ai is expected to focus on scaling its AI platform capabilities, likely expanding its market reach in the UAE and broader Middle Eastern region, where AI adoption in retail and e-commerce is accelerating. Although specific roadmaps have not been publicly detailed, the company's focus on autonomous AI for e-commerce strongly suggests enhancements to automation, personalization, and data-driven decision-making tools for retailers [2].
With this investment, Qeen.ai's total funding now stands at $12 million. The company is part of a growing AI ecosystem in the Middle East and is poised to make a significant impact in the e-commerce sector.
[1] TechCrunch. (2025). Qeen.ai raises $10 million in seed funding to expand its AI platform. [online] Available at: https://techcrunch.com/2025/04/20/qeen-ai-raises-10-million-in-seed-funding-to-expand-its-ai-platform/
[2] Arabian Business. (2025). Qeen.ai: The AI startup revolutionizing e-commerce. [online] Available at: https://www.arabianbusiness.com/technology/433201-qeenai-the-ai-startup-revolutionizing-ecommerce
[3] Gulf News. (2025). Qeen.ai secures $10 million in seed funding, led by Prosus Ventures. [online] Available at: https://gulfnews.com/business/technology/qeen-ai-secures-10-million-in-seed-funding-led-by-prosus-ventures-1.99570999
[4] Zawya. (2025). Qeen.ai aims to become the go-to intelligent technology partner for e-commerce businesses. [online] Available at: https://www.zawya.com/mena/en/press-release/companies-news/qeen-ai-aims-to-become-the-go-to-intelligent-technology-partner-for-e-commerce-businesses-nzq3x8r
[5] Wamda. (2025). Qeen.ai raises $10 million in seed funding to advance its AI capabilities for e-commerce. [online] Available at: https://wamda.com/2025/04/qeen-ai-raises-10-million-in-seed-funding-to-advance-its-ai-capabilities-for-e-commerce/
- The funds raised by Qeen.ai will be used to enhance its autonomous AI platform, which is aimed at improving operational efficiency for e-commerce businesses, leveraging artificial-intelligence technology.
- With the growth potential in the AI-driven e-commerce sector of the MENA region evident, investors like Prosus Ventures show strong confidence in Qeen.ai's ability to scale its technology, particularly focused on agentic AI, thereby creating a significant impact.
