Stock trading platform eToro extends operational hours and introduces tokenized stock offerings
In a significant move, trading platform eToro has announced an expansion of its futures trading services through a collaboration with CME Group. This development follows eToro's long-standing commitment to blockchain technology, as highlighted by the company's CEO, Yoni Assia.
Assia has stated that traditional assets are being tokenized and moved onto the blockchain, a trend that was first evident in 2019 when eToro launched tokenized gold (GOLDX) and silver (SLVX) after acquiring Danish token startup Firmo.
The new futures contracts offer the benefits of traditional futures trading with smaller, more accessible contract sizes and familiar spot-based pricing. This move is part of eToro's strategy to make financial markets more accessible to a wider audience.
The company has positioned these developments within the context of evolving regulations, citing Europe's Markets in Crypto-Assets (MiCA) regulation and the US Genius Act as catalysts. eToro plans to tokenize US equities as ERC20 tokens on the Ethereum blockchain, allowing users to maintain the ability to redeem tokens for underlying positions on the platform.
eToro's stock (NASDAQ: ETOR) debuted on the Nasdaq exchange in May 2025, but the specific individuals who listed the company on the exchange are not named in the available sources. The trading platform will extend its 24/5 trading capabilities to include 100 of the most popular US-listed stocks and ETFs.
The expansion also includes the launch of spot-quoted futures contracts in select European markets. These securities will be tradable as underlying assets around the clock except on weekends. eToro's blockchain integration strategy is a major step, according to a company press release, facilitating the greatest ever transfer of wealth, as Assia has claimed.
The tokenized stocks will allow users to move assets onto the blockchain and integrate them with decentralized finance (DeFi) protocols. However, eToro has not mentioned any plans for further expansion beyond its futures products at this time. The company plans to gradually expand access to its new futures products across its global user base.
eToro's blockchain integration strategy dates back to 2012 with the co-authorship of the Colored Coins whitepaper. The company's commitment to blockchain technology continues to shape its product offerings, making financial markets more accessible and integrated than ever before. This expansion was announced during a global webinar on July 29, 2025.
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