Strategies for Persuading Management to Fund Infographic Resources
In today's fast-paced business world, effective communication is key to success. One tool that has gained significant attention is the use of infographics. Here's why your team should consider incorporating infographics into your communication strategy.
Simplify Complex Information
Infographics are a powerful way to distill complex data and concepts into clear, digestible visuals. They enable quicker understanding and better retention, with up to 65% retention compared to text alone [1][3]. This means that your team can make more informed decisions, faster.
Improve Engagement and Communication
Infographics grab attention more effectively than text, boost interaction with content, and reduce confusion, especially around complex processes or reports [1][2]. By using infographics, your team can improve engagement with clients and customers, as well as with each other.
Support Data-Driven Decision-Making
Visualising data helps managers and teams analyse information faster, identify trends, and make more informed strategic choices [1][3]. This can lead to better decision-making and improved outcomes for your business.
Increase Shareability and Brand Awareness
Infographics are highly shareable on social media and can expand brand visibility, thereby driving traffic and improving SEO through backlinks and exposure [1][5]. This can help to increase your brand's reach and awareness.
Break Down Internal Silos
Infographics foster clearer communication across departments by visually illustrating workflows and data flows, enabling better collaboration [3]. This can help to break down internal silos and improve overall team performance.
Time and Cost Efficiency
While designing quality infographics requires some initial investment in tools or professional design, they save time by reducing the need for repetitive explanations or lengthy reports [2]. Our platform provides hundreds of ready-to-use templates for business, reducing weeks of work into days or hours.
Tools and Resources
Invest in infographic creation platforms or design expertise that align with your company’s needs, ensuring consistency with brand colours and messaging [2]. Our platform offers a simple and powerful solution that can save both time and money.
Training and Scalability
Consider training staff or hiring skilled designers to create infographics, and opt for scalable tools that can adapt to evolving communication needs [4]. Our platform allows the entire team to have tools for creating infographics, and team members can collaborate on visuals, with examples of data input, graph design, copywriting, and visual element selection.
Potential Costs of Poor Communication without Infographics
Without visual appeal, messages may fail to capture attention, reducing audience retention and limiting the influence of your communication [1][5]. This can lead to misunderstandings, bad decisions, and inefficiencies [3]. Teams may spend excessive time clarifying or correcting misunderstandings, or engaging in ineffective meetings [3]. Poorly communicated ideas lead to weaker brand awareness and diminished reach on digital platforms [1][5].
By framing infographics as tools that save time, reduce errors, and boost both internal and external communication impact—ultimately leading to stronger business outcomes—you make a strong, data-backed case for their adoption. Remember to consider the WIIFM (What's In It For Me) when making a case for infographics. Our platform offers a simple and powerful solution that can help your team create game-changing infographics, with a support team available to help throughout the process.
[1] https://www.forbes.com/sites/forbesagencycouncil/2019/09/12/why-infographics-are-the-most-engaging-content-for-marketers/?sh=65c6a3134656 [2] https://www.visualcapitalist.com/infographic-design-tips-for-marketers/ [3] https://www.visual.ly/community/infographic/data-visualization/infographic-design-tips-data-driven-marketers [4] https://www.visual.ly/community/infographic/data-visualization/how-to-create-infographics-on-a-budget [5] https://www.visual.ly/community/infographic/data-visualization/how-to-create-infographics-on-a-budget
Incorporating infographics into your communication strategy can support data-driven decision-making by visualizing data and making complex information easier to understand, thus resulting in faster informed decisions for your team. By using infographics, your business can also increase brand awareness and reach, as they are highly shareable on social media and can expand visibility through backlinks and SEO.
