Stripe customers in Brazil now have the capability to accept Pix payments through EBANX.
In a significant move to enhance global commerce, Stripe has deepened its partnership with EBANX to enable businesses worldwide to accept Pix, Brazil's popular instant payment method, for both consumer and B2B transactions.
Adopted by 93% of Brazilian adults, Pix is rapidly becoming the preferred payment method for online transactions domestically. By integrating Pix into Stripe’s global payments infrastructure, EBANX allows merchants to accept Pix, offering faster, secure, and cost-effective local currency settlement options.
This partnership furthers financial inclusion, serving 60 million Brazilians who lack credit cards and facilitating high-value cross-border payments with greater security and real-time capabilities.
Key impacts on global commerce and business growth include:
- Enhanced cross-border commerce: Merchants worldwide can attract Brazilian consumers by accepting their preferred payment method, reducing friction and boosting sales, particularly through e-commerce platforms using Stripe.
- Improved customer experience: Pix’s real-time payments, tokenization, and features like recurring payments help reduce checkout friction and increase conversion rates, customer retention, and lifetime value.
- Financial inclusion and market expansion: Pix’s reach to millions who lack traditional banking tools means more consumers can participate in the global economy; businesses can tap into this growing digital payments trend in Brazil and beyond.
- Expansion of Pix beyond Brazil: Initiatives like EBANX/Stripe and others (e.g., PagBrasil and Verifone) support Brazilian tourists shopping abroad using Pix in countries like the U.S., Europe, and Latin America, growing Pix’s footprint and business opportunities for international merchants.
- Growth for businesses: By leveraging Pix through Stripe’s scalable infrastructure, local and global merchants benefit from faster settlements, reduced payment costs compared to cards, and access to a growing digitally-native consumer base in Latin America’s largest economy.
In summary, the Stripe-EBANX partnership in deploying Pix worldwide is a strategic catalyst for driving digital payments adoption, enabling seamless cross-border commerce, expanding merchant revenue streams, and fostering inclusive growth for businesses connected to Brazilian consumers.
According to a study by EBANX, Beyond Borders 2025, Pix is projected to surpass credit cards in online purchases by the end of this year. The study also predicts that Pix will help global e-commerce companies reach twice as many consumers in Brazil. Furthermore, EBANX’s data showed that merchants offering Pix experienced a 16% increase in revenue and a 25% growth in consumers within six months.
EBANX, a global technology company specializing in payment services for emerging markets, and Stripe believe that offering local payment methods in cross-border transactions can help global e-commerce companies reach twice as many consumers in Brazil. Pix payments from Brazilian customers can now be processed in Brazilian Reais, providing a convenient and familiar payment option for consumers.
This partnership is set to revolutionize the global commerce landscape, making it easier for businesses to reach Brazilian consumers and for Brazilian consumers to shop globally, all while enjoying the benefits of a secure, streamlined, and cost-effective payment system.
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