Studio's Impressive Debut Graded Highly
Florida Atlantic University and BrandStar Unveil Innovative Virtual Production Studio
Florida Atlantic University's School of Communication & Multimedia Studies has partnered with BrandStar, an integrated production and strategic marketing company, to establish a cutting-edge virtual production studio named BrandStar Studios @ Florida Atlantic.
BrandStar Studios @ Florida Atlantic boasts technology that connects physical cameras with virtual cameras within Unreal Engine, a powerful 3D graphics and gaming software. This unique setup allows for a seamless blend of real-world and virtual elements, revolutionising the production process.
The studio's offerings mirror those of a full-service advertising agency, with partnerships with Lifetime for six original television series and clients such as Amazon, Ford, Google, The Home Depot, Toyota, Walmart, and many others. Additionally, BrandStar provides advisory and training services, internship, and mentorship opportunities for FAU students.
The heart of the studio is an LED Volume Wall, custom-manufactured and integrated with necessary support technology. This wall, initially housing FAU's students in animation, film, gaming, and media, has the potential to expand to other departments in the future. The technology accommodates real scenic elements or props, offering a truly immersive and versatile production environment.
The partnership between FAU and BrandStar not only benefits higher education institutions but also employers, as it aids in the development of the next generation of professionals. The collaboration is also designed to keep production talent in Florida, with BrandStar's significant year-round internship program playing a key role.
The main driver behind BrandStar's donation to FAU is a combination of community and new talent development. The company was inspired by the success of shows like The Mandalorian to explore virtual production and incorporate it into their facilities. BrandStar has also partnered with Mo-Sys for in-camera motion tracking technology, ensuring precision and efficiency in their virtual production workflows.
BrandStar's LED Volume Wall, initially 1.9mm thick, was built with cost-effectiveness in mind. The company currently operates five studios throughout southern Florida, including one at Lynn University in Boca Raton and another in Miami.
The virtual production workflows taught at BrandStar Studios @ Florida Atlantic are significantly different from traditional production workflows, offering students a unique and valuable learning experience. The facility also presents an opportunity for the university to generate revenue by offering virtual production services to businesses and organisations.
While specific details about the partnership's nature, scope, and objectives remain undisclosed, it is clear that this collaboration marks a significant step forward in the integration of technology, media production, and experiential learning at FAU. For the most accurate and detailed information, it is recommended to refer to Florida Atlantic University’s official announcements or press releases.
- The virtual production studio, BrandStar Studios @ Florida Atlantic, collaborates with various businesses, including Amazon, Ford, Google, The Home Depot, Toyota, Walmart, and others, highlighting its offerings that mirror those of a full-service advertising agency.
- The studio, equipped with technology that allows for a seamless blend of real-world and virtual elements, incorporates gadgets such as the LED Volume Wall and in-camera motion tracking technology from Mo-Sys, leading to innovative business ventures in the realm of technology and media production.
