Tech company Avito Tech acquires EXPF Sigma's product analytics platform
In a significant move, Avito Tech, the tech subsidiary of classifieds giant Avito, has announced the acquisition of the product analytics platform Sigma from EXPF. The deal, which is currently in the process of closing, will see Avito Tech gain a reliable platform already used by companies in various sectors, including online education, fast food, and retail, as well as a team with recognized expertise.
The combined platform of Avito Tech's Trisigma and EXPF Sigma's Sigma aims to cater to all market segments, from large IT companies to teams just starting with A/B testing. Trisigma, Avito Tech's flagship product for A/B testing, allows for launching hundreds of parallel experiments, automatically evaluating their results, and visualizing the impact of changes on key business indicators. With the addition of Sigma, clients will now have a comprehensive range of tools for A/B testing, catering to both beginners and more complex tasks.
Based on standard statistical and product analytics practice, Trisigma and EXPF Sigma are specialized methods used in product analytics and A/B testing to address particular challenges. The Trisigma method is primarily used for detecting statistically significant differences or anomalies in product-related metrics. It helps identify changes in user behavior or product performance that exceed a threshold of three standard deviations from the mean, indicating a meaningful effect or event rather than random noise.
On the other hand, EXPF Sigma (Exponential Sigma) is generally applied to model and understand variation in product data over time, often focusing on exponential smoothing or weighting recent observations more heavily. This helps in refining A/B test analysis by accounting for trends or sudden shifts in user engagement or conversion metrics.
Together, these methods are designed to detect true signals in noisy product data, improve precision in hypothesis testing for A/B experiments, and allow for better decision-making by identifying when observed differences are genuinely impactful rather than due to random fluctuations.
The product analytics market, which includes approximately 400 companies, is estimated to be around 1.5 billion rubles. Last year, Avito Tech conducted over 4,000 A/B tests, one of the highest figures globally. The company plans to invest 12 billion rubles in generative artificial intelligence, with the aim of launching new educational programs to train personnel in the field.
Trisigma operates in the cloud, is easily scalable, and does not require clients to have significant technical resources, making it an attractive solution for businesses of all sizes. With the acquisition of EXPF Sigma, Avito Tech is poised to strengthen its position in the product analytics market and continue its mission of empowering businesses with data-driven insights.
- With the acquisition of EXPF Sigma's product analytics platform, Avito Tech's Trisigma is set to expand its capabilities in business sectors, catering to both tech giants and teams just starting with A/B testing, using specialized methods like Trisigma and Sigma for data-driven insights in product analytics and A/B testing.
- The combination of Avito Tech's Trisigma and EXPF Sigma's product analytics platform aims to bridge the gap in the finance, technology, and business sectors, providing clients with a comprehensive range of tools for A/B testing, designed to detect true signals in noisy product data, improve precision in hypothesis testing, and allow for better decision-making, thus aligning with Avito Tech's mission of empowering businesses with data-driven insights.
