Tech Giant Forced to Adjust Payment Policies following Court Decision: Apple Found Guilty of Meddling in Market Competition
Loosened App Store Payment Rules: A Boost for Crypto Payments?
Apple softens regulation in the wake of a court ruling, opening the door for digital assets as alternative payment methods in apps.
On May 4, 2025, tech giant Apple decided to modify its app payment policies following a ruling by the Northern District of California court that deemed the company's behavior as anticompetitive. In the ruling, Judge Yvonne Gonzalez Rogers pointed out Apple's willful violation of an injunction from its legal battle against video game developer Epic Games.
In 2020, Apple banned Epic's account, locked down Fortnite, and prevented its users from using external payment systems due to the developer allowing users to circumvent the App Store payment system. In response, Epic sued Apple for anticompetitive behavior. Following a 2021 judgment in favor of Epic, Apple did not comply with the court's order to cease such practices.
As a consequence, the court recently reiterated the mandate for Apple, stating, "The Court enjoins Apple from impeding developers' ability to communicate with users or imposing new commissions on off-app purchases." This ruling has opened the path for digital assets, such as cryptocurrencies, to serve as alternative payment options for App Store users within the United States.
The updated guidelines now enable developers to include links, buttons, or other prompts that redirect users to their own websites for purchasing subscriptions or digital goods, bypassing Apple's in-app purchase system without having to acquire entitlements. Economist Alex Krüger commented on the update, stating it could be "huge."
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The updated app payment policies by Apple, following a court ruling, allow for cryptocurrencies to serve as alternative payment methods within the App Store, ushering a new era for blockchain technology in business and finance.Economist Alex Kruger described the updated guidelines as "huge," suggesting potential growth for altcoins like Ethereum, especially in the wake of a recent court ruling.With the loosened policy, app developers can now redirect users to their own websites for subscription or digital goods purchases, circumventing Apple's in-app payment system and possibly leading to a surge in Ethereum transactions in the future.In related news, cryptocurrency analysts have predicted that Ethereum-based altcoins could see a significant rally against Bitcoin by the end of the cycle, making it an attractive investment option for tech-savvy business enthusiasts.*The combination of blockchain technology, cryptocurrencies, and finance is shaping the future of technology, revolutionizing industries and offering new opportunities for businesses and investors alike.
