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The Ray & Pirelli Partner for Net-Zero Transportation Goals

Pirelli brings its tire expertise to The Ray's ambitious projects. Together, they're rethinking roadways for a sustainable future.

In this image, we can see some tires. There are cars in the middle of the image.
In this image, we can see some tires. There are cars in the middle of the image.

The Ray & Pirelli Partner for Net-Zero Transportation Goals

The Ray, a non-profit dedicated to sustainable highway transportation, has partnered with tire giant Pirelli to advance research in several key areas, bringing them closer to their net-zero transportation goals. This ambitious vision includes 'Zero Deaths, Zero Waste, Zero Carbon, and Zero Impact'.

Pirelli, committed to shaping the future of mobility sustainably, believes that tire design will play a crucial role. The partnership will explore innovative solutions such as rubber-modified asphalt and tire-derived aggregate for future road projects.

The Ray's projects are diverse and forward-thinking. They include harnessing highway rights-of-way for solar power, managing data in the cloud, using drones for maintenance, creating pollinator gardens, and implementing bioswales. While specific partners are not yet confirmed, companies like SGS-TÜV Saar and Brightsight are focusing on automotive cybersecurity, and G.E.O.S. is involved in environmental technology and sustainable energy projects.

Pirelli's collaboration with The Ray aims to drive real change in sustainability, as stated by Maureen Kline, Vice President of Pirelli North America. Pirelli will contribute to The Ray's Advisory Board, providing strategic insights into future roadway development. This partnership aligns with The Ray's mission to set new standards for sustainable highway transportation.

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