Tonal fitness brand collaborates with electronics retailer Best Buy
In a strategic move to enhance its product lineup, Best Buy has announced a partnership with Tonal, a leading Direct-to-Consumer (DTC) brand specialising in smart home fitness systems. This collaboration marks an expansion of Best Buy's health and wellness offerings, which currently include over 5,000 products ranging from fitness and recovery equipment to beauty, skin care, and baby tech.
Under the terms of the partnership, Tonal's products are now available for purchase on Best Buy's website, with delivery and installation handled by Best Buy's Geek Squad Agents. The partnership allows Tonal to reach new audiences, tapping into Best Buy's extensive network of physical stores and ecommerce platform.
Best Buy's CEO, Corie Barry, revealed this information to analysts earlier in the month. The move aligns with Best Buy's strategy to offer innovative, technology-driven fitness solutions to consumers, as it aims to increase its brand visibility and product accessibility while enriching its health and wellness technology portfolio.
Tonal's founder, Aly Orady, stepped down as CEO this spring and became its chief technology officer. The partnership with Tonal is a "large-scale retail expansion" for the brand, following its previous partnership with Nordstrom in 2021, which, while not a large-scale retail expansion, did place 50-square-foot demo concept spaces into 40 Nordstrom stores.
Best Buy anticipates more stabilization in the electronics sector in 2024, and this partnership is a testament to its continued efforts to diversify its product offerings. The company has also launched a resource called "Yes, Buy Sells That" on its website and app this year, further demonstrating its commitment to expanding its product assortment.
Best Buy is focusing on electric transportation, outdoor living, and health and wellness products in 2022, reflecting a broader trend towards sustainable and health-conscious living. With the addition of Tonal's products, consumers can expect a wider range of innovative fitness solutions from Best Buy.
For more specific details about this partnership, it is recommended to check official announcements from Tonal or Best Buy or industry news updates directly.
- Best Buy's collaboration with Tonal will offer consumers a wider range of innovative fitness solutions, as it aims to enrich its health and wellness technology portfolio.
- The strategic partnership with Tonal marks an expansion of Best Buy's health and wellness offerings, which already include over 5,000 products.
- Tonal's products are now available for purchase on Best Buy's website, with delivery and installation handled by Best Buy's Geek Squad Agents.
- The partnership with Tonal is a significant step in Tonal's "large-scale retail expansion," following its previous partnership with Nordstrom in 2021.
