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Want some roundup reading while you're at it? Take a peek:
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- Know Your Audience: Nail down your target audience's issues and wants, and create content that speaks directly to them. Refine your target customer profile for solution-based content success[2].
- Video Length Matters: Adjust video length based on platform and content type. For example:
- Explainer Videos: Aim for 60-90 seconds.
- Tutorials/How-to Videos: Go for around 2-5 minutes.
- Deep Dive Content: Longer formats, such as webinars[1].
- Personalize and Automate: Use AI tools to personalize your content, dynamically customizing it for individuals at scale. This could involve personalized greetings and addressing specific challenges[5].
- Content Variety: Keep it interesting by mixing content types:
- Teaser Videos: Grab attention for product launches or new releases with short, enticing teasers.
- Explainer Videos: Detail product features and solve common problems.
- Testimonials and Case Studies: Build credibility with social proof[3].
- Global Reach and Repurposing: Transcribe, caption, and translate videos for wider international outreach. Make the most of your investment by repurposing content to reinforce brand messaging[3].
Your Video Strategy Blues Be Gone: Weekly Roundup
Looking for video strategy updates and tips on a regular basis? Check out various platforms and blogs offering insights into marketing and video production. Below are some popular resources:
- Storykit: Explore B2B video marketing best practices and strategies[2].
- LucidLink: Discover approaches for scaling content marketing efforts[3].
- Zelios Agency: Read up on video marketing trends, like optimal video lengths per platform[1].
- Improvado: Find marketing campaign advice that can include video marketing techniques[4].
Many of these platforms post frequent updates on video marketing trends and tactics each week.
- Kickstart your marketing journey with a captivating video that aligns with your goals, contact us now for a quick quote.
- Join our community of 9,390+ marketers and startups, receive actionable video strategy tips in your inbox each week.
- Elevate your marketing game by utilizing AI tools for personalization, and repurpose content for a global reach.
- Boost credibility with engaging testimonials and case studies, or create short, enticing teasers for product launches.
- Embrace storytelling techniques in your commercial ads by focusing on the wants and issues of your target audience.
- Delve into the world of motion graphics and script-writing to craft compelling explainer videos that detail product features for your brand.
- Stay updated on video marketing trends and best practices by frequenting popular resources like Storykit, LucidLink, Zelios Agency, and Improvado.
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