Trump's WLFI, endorsed by former President Trump, eyeing Nasdaq entrance with a $1.5 billion crypto treasure chest
World Liberty Financial (WLF), a company backed by the Trump family, is set to launch a new public company worth $1.5 billion on Nasdaq. This move will allow WLF to hold its WLFI tokens and cash reserves, marking a significant shift in the company's strategy.
The plan involves a reverse takeover of an existing Nasdaq-listed shell company, ALT5 Sigma, to create a publicly traded vehicle that facilitates liquidity and market access for WLFI tokens. This move aims to transform WLFI from a governance token into a tradable asset on centralized and decentralized exchanges, increasing both liquidity and visibility.
The initiative is part of a growing trend of digital asset treasury companies, where public firms hold crypto assets on their balance sheets to boost valuation and provide traditional investors with exposure to these tokens. WLF's strategy leverages political influence and brand power to promote adoption.
In a similar vein, MicroStrategy famously transformed itself into a Bitcoin treasury company in 2020 by acquiring and holding large amounts of Bitcoin on its corporate balance sheet. This approach effectively turned MicroStrategy's stock into a proxy for Bitcoin exposure for traditional market investors. WLF is adopting a broadly similar model but applies it to its proprietary WLFI tokens instead of Bitcoin.
WLF integrates a stablecoin program (USD1) and a rewards scheme (USD1 Points Program) to encourage trading and staking. The company has already raised $550 million through two public token sales and has attracted investments from notable figures such as TRON [TRX] founder Justin Sun, who invested $30 million for 2 billion WLFI tokens. Tech and crypto investors have also shown interest, with talks progressing swiftly.
If it proceeds, WLF would join a fast-growing club of digital-asset treasury firms, following in the footsteps of MicroStrategy, which transformed into a $113 billion market cap Bitcoin proxy with $72 billion in BTC holdings in 2020. The proposed company would provide traditional investors with a stock-market route to WLFI exposure.
However, it's important to note that WLFI is an altcoin with presumably lower liquidity and different market risk profiles than Bitcoin. To differentiate itself, WLF pairs its tokens with cash reserves and DeFi applications.
According to a Bloomberg report, the structure of the proposed venture is still being finalized. Further details about the USD1 loyalty program offered by WLF are not provided in the article. Trump himself reported $57.4 million in income from WLFI token sales in 2025, while Web3Port invested $10 million in WLF.
In summary, WLF's plan mirrors MicroStrategy's crypto treasury model but applies it to their own digital assets within a politically prominent framework. The move could revolutionize the way digital assets are traded and perceived in the traditional market.
- World Liberty Financial (WLF) plans to list on Nasdaq, aiming to transform its WLFI tokens into a tradable asset on both centralized and decentralized exchanges.
- WLF is integrating a stablecoin program and a rewards scheme to encourage trading and staking, having already raised $550 million through two public token sales.
- Notable investors such as Justin Sun, TRON founder, have shown interest in WLF, with Sun investing $30 million for 2 billion WLFI tokens.
- WLF's strategy, similar to MicroStrategy's, leverages political influence and brand power to promote adoption, pairing its tokens with cash reserves and DeFi applications.
- If successful, WLF would join a growing group of digital-asset treasury firms, potentially providing traditional investors with a stock-market route to WLFI exposure.
- It's worth noting that WLF is an altcoin with potentially lower liquidity and different market risk profiles compared to Bitcoin; further details about the USD1 loyalty program offered by WLF are yet to be disclosed.
