Turkey's auto company Togg set to debut electric vehicle in Germany
Togg, the Turkish electric vehicle manufacturer, has made a significant move in its strategy to expand beyond Türkiye and establish a presence in key European automotive markets. The latest update on Togg's expansion into the German market is that Togg debuted its T10X model at the IAA Mobility event held in Munich in 2025 [2].
The T10X, Togg's new electric vehicle model, was showcased at the event, highlighting Togg's intent to compete in the German market, which is one of Europe's largest EV markets. The public demonstration at a major international mobility event like IAA Mobility in Munich underscores Togg's ambitions for broader European expansion [1].
In parallel, Türkiye, Togg's home market, is rapidly ascending in the global electric vehicle landscape with strong domestic sales growth fueled by state incentives and infrastructure expansion. This strong domestic foundation supports Togg’s ambitions for broader European expansion [1].
While specific sales figures or detailed launch dates for the German market are not yet disclosed, the demonstration of the T10X at the IAA Mobility provides clear evidence of Togg’s strategic push into Germany and Europe more broadly in 2025 [2].
Germany is the first market outside Turkey for Togg, with the T10X officially set to be presented at the IAA Mobility in Munich in September [3]. The battery cells for Togg's electric vehicles come from Chinese partner Farasis [4].
It's worth noting that the German launch of Togg, originally scheduled for autumn 2024, has been postponed [5]. However, general market conditions in Germany are improving, suggesting a favorable environment for Togg's entry [6].
Togg is backed by a consortium of Turkish companies from various sectors, and the company initially planned to produce battery cells in Thuringia but abandoned that plan in favor of the Turkey project [7]. The vehicles will be sold exclusively digitally via the Trumore app, as in Turkey [8].
In addition to the T10X, Togg has been selling its second model, the T10F, in Turkey since summer 2025 [9]. A smaller SUV is also planned for release by Togg [10]. In 2024, Togg was the market leader in Turkey's electric vehicle market with 30,933 units sold [11]. Togg is also planning to expand to further markets in Europe, including France, Italy, the Netherlands, and Sweden [12].
References: 1. Togg to expand into European markets 2. Togg debuts T10X at IAA Mobility 3. Togg to debut T10X at IAA Mobility 4. Togg's battery cells come from Chinese partner Farasis 5. German launch of Togg postponed 6. Improving market conditions in Germany for Togg 7. Togg abandons Thuringia project in favor of Turkey 8. Togg to sell vehicles digitally via Trumore app 9. Togg starts selling T10F in Turkey 10. Smaller SUV planned by Togg 11. Togg leads Turkey's electric vehicle market in 2024 12. Togg plans expansion to further European markets
Togg, with its new electric vehicle model T10X, is showcasing its ambition to compete in the rapidly growing electric vehicle market in Germany, one of the largest EV markets in Europe. This strategic move signifies Togg's broader European expansion, placing technology at the forefront of its sports industry advancement.
In light of the postponement of the German launch initially planned for autumn 2024, the improved market conditions in Germany suggest a favorable environment for the entry of Togg's innovative technology in the sports sector.
