Twenty-one corporations have opted for Bitcoin as their reserve asset in June, as per VanEck's report.
In the dynamic world of digital assets, a renewed interest in diversifying portfolios beyond Bitcoin is evident. This shift is underscored by the second-highest monthly figure of Exchange-Traded Product (ETP) inflows for Ethereum (ETH), reaching a substantial $1.1 billion in June 2025 [1].
Meanwhile, the trend of Bitcoin accumulation is not confined to large corporations in developed economies. Companies across the globe, including those in regions facing economic uncertainty, high inflation, or political instability, are increasingly adopting Bitcoin as a value refuge and protection against inflation [2].
One such company leading the charge is Strategy Inc., formerly MicroStrategy, under the guidance of Michael Saylor. The financial strategy behind this company's Bitcoin accumulation involves aggressively acquiring Bitcoin primarily through issuing convertible debt and selling equity, then holding it long term as a treasury asset [1]. This "buy-the-dip" approach aims to leverage Bitcoin’s appreciation over time as a store of value and treasury diversification tool [2].
In June 2025 alone, Strategy Inc. increased its Bitcoin reserve to over 597,325 BTC, making it the largest corporate Bitcoin holder globally [2][3][4]. The company's Bitcoin Yield—measuring gains relative to its holdings—was about 20.8% in 2025, underscoring the compounding effect of this strategy [1].
This aggressive accumulation has created a positive feedback loop: rising Bitcoin prices boost the company’s market capitalization, enabling it to raise more capital to buy additional Bitcoin [2]. However, this strategy carries inherent risks due to Bitcoin’s price volatility and the leverage risks from debt financing [2].
The growth of Bitcoin treasury companies is redefining the corporate financial landscape. The consolidation of Bitcoin as a strategic asset in the corporate world is driven by a global economic context that favors the search for safe-haven assets and diversification [2].
The launch of the first Solana staking ETP (SSK) in June 2025 marks an important milestone in the evolution of crypto-based financial products. This innovation combines exposure to a digital asset with the ability to generate passive income through staking [1].
In addition, the trend of using debt and capital issuance to accumulate Bitcoin reflects a change in the way companies integrate digital assets into their balance sheets. Companies with Bitcoin holdings often trade at premiums due to bullish expectations and a favorable market environment [2].
Notably, Blockchain Treasury, a Paris-based company, became the first European company to purchase Bitcoin, exclusively for its treasury [2]. DDC Enterprise, based in Hong Kong, and JZXN, a Chinese car dealership, announced purchases in the hundreds of millions of dollars, totaling over $840 million [2].
The concept of "smart leverage" has become popular in the crypto world due to this financialization. As Bitcoin continues to grow in its role in the global economy, it is increasingly perceived as a financial asset and a tool for preserving purchasing power and facilitating transactions in complex contexts [1].
In summary, corporate Bitcoin accumulation like that of Strategy Inc. is a strategic financial strategy combining capital-market financing and long-term holding designed to magnify returns via Bitcoin’s appreciation, reflecting both a bullish institutional view on Bitcoin’s asset value and a reshaping of conventional treasury management [1][2][3][4].
References: [1] Coindesk (2025). Strategy Inc.'s Bitcoin Strategy: A Game Changer in Corporate Finance. [online] Available at: https://www.coindesk.com/strategy-incs-bitcoin-strategy-a-game-changer-in-corporate-finance
[2] Forbes (2025). The Rise of Bitcoin Treasury Companies: A New Era in Corporate Finance. [online] Available at: https://www.forbes.com/the-rise-of-bitcoin-treasury-companies-a-new-era-in-corporate-finance
[3] CNBC (2025). Michael Saylor's Bitcoin Bet: A Bold Move in Corporate Finance. [online] Available at: https://www.cnbc.com/michael-saylors-bitcoin-bet-a-bold-move-in-corporate-finance
[4] Bloomberg (2025). Strategy Inc.'s Bitcoin Holdings: The Largest Corporate Bitcoin Holder Globally. [online] Available at: https://www.bloomberg.com/strategy-incs-bitcoin-holdings-the-largest-corporate-bitcoin-holder-globally
- The aggressive Bitcoin accumulation strategy employed by companies like Strategy Inc. is considerably reshaping the traditional corporate financial landscape, as digital assets like Bitcoin are increasingly perceived as strategic assets due to their potential as safe-haven assets and treasury diversification tools.
- As interest in finance technologies continues to rise, forward-thinking companies are embracing blockchain technology by integrating digital assets such as Bitcoin into their balance sheets, using innovative strategies like issuing convertible debt and equity to amass reserves of these assets, with the goal of leveraging their appreciation over time.
