U.S. Growth Targeted by Good-Loop Following $6.1 Million Capital Injection
Good-Loop, a pioneering ad-tech platform dedicated to sustainability, has announced its international expansion with new offices in New York and Chicago. The platform, which already has offices in London and Edinburgh, aims to bridge the gap between advertising budgets and social good.
Good-Loop's unique model allows advertisers to run ads that fund social or environmental projects, while engaging audiences with positive impact messaging and transparent donation tracking. The company has worked with renowned clients such as Levi's, Bose, H&M, and Unilever, and currently runs campaigns across 18 international markets.
The expansion, funded by a recent $6.1 million investment, will support marketers' sustainability drives and further Good-Loop's mission to create a new model of purpose-led ad tech with measurable impact. Amy Williams, the chief executive of Good-Loop, leads the company's efforts, with Daniel Winterstein serving as the chief technology officer.
Good-Loop is a B-corporation, meaning it meets rigorous standards of social and environmental performance, accountability, and transparency. The company's charitable contributions are a fundamental part of its operations, with funds raised for charities like Save the Children, WaterAid, and Great Ormond Street Hospital. Since 2016, Good-Loop has raised a total of $8.2 million in funding.
The expansion of Good-Loop is a testament to the growing demand from brands for advertising solutions that combine marketing goals with measurable social impact. The company's transparent reporting builds trust among advertisers and consumers, ensuring donations reach intended projects and furthering positive outcomes for beneficiaries. Good-Loop's international expansion will undoubtedly create a ripple effect of positive change, linking advertising budgets with social good on a global scale.
- In line with Good-Loop's global expansion, the company is poised to merge finance with business and technology, aiming to create a new model of purpose-led ad technology with demonstrable impact.
- With offices in New York and Chicago, Good-Loop's mission to bridge the gap between advertising budgets and social good now encompasses a broader reach, as it innovatively harnesses the power of finance, technology, and business for a sustainable and socially responsible future.
