UK Market Sharing Breakthrough by Omoda and Jaecoo
The UK new car market is witnessing a significant shift, as Chinese brands Omoda and Jaecoo are making a strong impact with their tech-focused, high-spec SUV range.
According to Gary Lan, the UK boss of Omoda and Jaecoo, the brands have registered a combined total of 23,129 cars year-to-date, a figure that surpasses Dacia, Citroen, Honda, Seat, and MINI. In July alone, Omoda and Jaecoo registered 3,789 cars, marking their largest ever combined market share in the UK at 2.71%.
The growth of Omoda and Jaecoo can be attributed to their diverse powertrain options, including internal combustion engine (ICE), hybrid, and electric vehicle (EV) models. The JAECOO 7, for instance, which was launched in January 2025, has already garnered over 10,000 UK orders. Priced competitively at around £30,115, the JAECOO 7 offers both front-wheel and four-wheel drive options, broadening its appeal in the premium SUV segment.
Chery International, the parent firm of Omoda and Jaecoo, is set to launch several new models in late 2025, including the JAECOO 5, OMODA 7, and JAECOO 8. This ongoing product launch schedule is expected to sustain the brands' market momentum.
While established brands like Dacia, Citroen, Honda, Seat, MINI, BYD, Tesla, MG, Peugeot, Nissan, and Hyundai have entrenched market positions, Omoda and Jaecoo are quickly capturing market share with their focus on modern technology, attractive pricing, and variety in SUV offerings.
Gary Lan stated that the UK market is hungry for something new, and Omoda and Jaecoo are delivering just that. With their strong performance so far, it seems that the growth of these brands is not just a spike, but the beginning of something much bigger.
In contrast, MG, another Chinese-owned British brand, saw a 9.53% decrease in registrations in July compared to the same month last year. The Tiggo 8 plug-in hybrid SUV from Chery, MG's parent firm, will start at £28,545 in the UK.
This dynamic in the UK new car market signals a shifting landscape, where innovative new entrants backed by international groups are challenging traditional brands by addressing evolving consumer preferences for technology and alternative powertrains.
- The rising popularity of Chinese brands Omoda and Jaecoo in the UK market extends beyond the automotive sector, as their success in the finance industry indicates a shift in lifestyle preferences towards technology and affordability.
- As Omoda and Jaecoo continue to expand their business offerings, incorporating technology-focused cars, financial services, and other consumer goods, it is anticipated that these brands will become major players in the UK's tech-driven lifestyle market.
