Unrestricted Acccess Granted to T2 on MAX Messenger Platform
In a recent development, Russian mobile operator T2 Mobile has launched an unlimited messenger service named MAX, which has seen a remarkable surge in user growth. The service is available to subscribers of popular tariffs such as "My Online", "My Online+", "Everywhere Online", Black, Premium, and others.
The first significant increase in MAX's audience occurred on June 4, with the number of users increasing fivefold in a single day. This peak coincided with a report by the Ministry of Digital Development on work on a multifunctional digital platform. The daily number of clients accessing MAX was 2-3 times higher than May's figures, and by June 30, the number of unique users was significantly higher compared to May's figures, with the number of MAX users currently ten times higher.
One of the key factors contributing to this growth could be the emphasis on security and privacy, a feature that is increasingly attractive to users. MAX, like Telegram, prioritises end-to-end encryption, enhancing user trust and confidence.
Innovative features also play a significant role in attracting new users. MAX includes features like mini apps, bots, and cross-platform compatibility, which can enhance user engagement and make it a more appealing choice for users.
The launch of unlimited MAX is driven by increased audience interest in the new messenger and its growing role. Clients can use the messenger without consuming their main internet package and without additional payments, making it an attractive option for many.
Interest in the service remained consistently high from June 5 to 10, with 75% of the new audience that joined the service by June 5 continuing to use the messenger. Another interest peak occurred on June 30, when the company announced that it had reached one million registered users. A significant portion of the new audience has stayed with the service, with 52% of users who joined on June 11 continuing to access the messenger from June 12 to 14.
The new service, MAX, is available without internet traffic limits for subscribers, making it a compelling choice for those seeking a reliable and cost-effective messaging solution. As T2 continues to align with current market trends and analyse competitors, it is expected that MAX's user growth will continue to rise.
- The surge in user growth for MAX, T2 Mobile's unlimited messenger service, could be attributed to its emphasis on security and privacy, as it prioritizes end-to-end encryption, similar to Telegram, increasing user trust and confidence.
- In an effort to attract more users, MAX offers innovative features such as mini apps, bots, and cross-platform compatibility, enhancing user engagement and making it a more appealing choice for those interested in using smartphones and other gadgets with advanced technology.
