US Open deploys facial recognition technology on golf course.
Swift Strides on the Green with Facial Recognition at US Open
Step into the world of golf at the prestigious U.S. Open, where technology takes a leap alongside the pros - facial recognition technology, to be exact! This innovative tech, partnered with biometric ticketing firm Wicket and ticketing software company FortressGB, gracefully glides fans, players, caddies, and staff through the fairways, offering a seamless, hassle-free entrance to the tournament[1][2].
The heart of the facial recognition system resides in the registration process, where golf enthusiasts can conveniently sign up beforehand through Wicket's system. As for the big day, simply sail through checkpoints without a hitch, as your brave mug is recognized by the system, transforming your entrance into a smooth, uninterrupted journey[1][2].
This collaboration between the U.S. Open, Wicket, and FortressGB signifies the beginning of an expanded endeavor to elevate the fan experience. By minimizing friction at entry points and streamlining access, they pave the way for a more effortless, enjoyable experience for all[1][2]. So grab your clubs, put on a smile, and get ready to face the greens with technology's help!
[1] [Source1][2] [Source2]
At the U.S. Open, the sports event, technology advances are evident, including facial recognition technology, designed to smooth the entrance process for fans, players, caddies, and staff. This partnership between the tournament, Wicket, and FortressGB aims to enhance fan experience by reducing friction at entry points, utilizing facial recognition in the registration process and checkpoints.
