Users can now incorporate music into their Facebook wall posts
Facebook Introduces In-Feed Music Feature for Enhanced Social Media Experience
Social media giant Facebook has rolled out a new feature that allows users to attach full-length songs to their text posts, creating an immersive, sensory-rich experience as users scroll through their feeds.
Key aspects of this feature include in-feed audio playback, smart music recommendations, and integration with music distribution platform RouteNote. With this update, songs play automatically when viewers scroll with audio enabled, but users retain control over sound settings. Facebook suggests tracks aligned with users’ listening tastes to help them choose soundtracks for their posts. Independent artists can upload music at no cost and earn revenue when fans add their songs to posts, providing a new monetization channel for creators.
For creators, this feature offers a direct way to share full songs with their audience, increasing music exposure and revenue opportunities. The partnership with RouteNote allows artists to monetize usage without barriers. Brands can also benefit from music-enhanced posts, as they increase expressiveness and engagement potential, helping brands capture attention through sound combined with visuals and text. This offers new creative storytelling options and deeper emotional connections in social media marketing.
Listeners have clear playback controls to pause or mute individual tracks without leaving the feed. Once a track is chosen, it appears beneath the text in a visually striking card, overlaid on a dynamic background that echoes the artist's album art or official campaign imagery. Automatic playback only occurs when scrolling with audio enabled, preserving user control over sound.
Facebook's integrated music store allows artists to distribute their catalog and earn revenue from fan post selections. The music feature turns the feed into a discovery engine, potentially inspiring listeners to explore an artist's full discography. User control is prioritized in audio playback, with settings determining whether sound is enabled. In-feed audio offers advertisers a native, nonintrusive way to showcase jingles, voiceovers, or custom scores.
This update revives early social media music features, reflecting Facebook’s ongoing experimentation with immersive content. Future enhancements may include collaborative playlist posts for groups, AI-driven soundtrack suggestions based on post sentiment, or immersive lyric overlays timed with text displays. The feature stands a stronger chance of becoming a fixture rather than a fleeting novelty, as Meta explains, "Music has always been something that brings people together."
Recommendation algorithms prioritize tracks that align with individual tastes and contextual cues. Musicians' tracks chosen for posts appear beneath text in visually striking cards. Brands can use licensed anthems for campaigns, boosting memorability and emotional resonance. This update rekindles music as a core social media engagement driver, benefiting creators via monetization and brands through enriched content and improved audience interaction.
Users now have the ability to attach music to their posts on Facebook, making the social media experience more immersive and entertaining. With this new feature, Facebook users can select songs from various artists, including independent creators who monetize their music through the integration with RouteNote. This allows users to browse and discover new music within the feed. Brands can also utilize this feature to enhance their campaigns, creating more memorable and resonant content for audiences.
