Virtual bread meets the digital realm: Southwest fair in Villingen-Schwenningen embarks on a journey into virtual reality.
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Step into a kaleidoscope of life's essentials at the vibrant Southwest Fair! From timeless classics to trendy novelties, this fair has it all, with virtual reality experiences alongside baby high chairs and heat pumps.
Back in the day, folks thrilled over cutting-edge coffee makers, electric paint spray guns, and innovative farm equipment. Now, visitors can marvel at the latest electric vehicles, compare whirlpools, relax in softshell jackets, and play XXL garden games. This year's fair happens at Villingen-Schwenningen (Black Forest-Baar Circle) from June 14 to 22, 9 am to 6 pm daily.
Peeking Behind the Scenes at the Southwest Fair
From A (alarm systems) to Z (pine oil), around 500 vendors have almost everything you need around the home, hobby, or health. Special shows like agriculture expos and insights into the daily lives of the visually impaired and firefighters are also on tap.
New this Year: A Blend of the Modern and Ancient
New for 2023: the Interest Group "Ancient Times with Camping." Get a taste of Celtic and German culture with stick bread, tug of war, and archery. Contrasting this authentic experience, the new special show "The Virtual Family" uses top-tier technology: Participants put on virtual reality gear and must complete a task on a field of play.
Reflecting on 75 Years of Southwest Fair: 100,000 Visitors Expected
This year marks the fair's 75th anniversary, with site manager Tobias Ertl hyping up numerous special attractions. The number 75 has special significance – from reduced admission prices to themed activities. The first sales exhibition took place in 1948 on the outskirts of Schwenningen, known back then as "Southwest presents."
The fair has been a popular draw since its inception, and it still holds that appeal today. With an anticipated 100,000 visitors, this year's fair is set to be another success story, making it the second largest consumer fair in Baden-Württemberg after the Mannheim Maimarkt.
Visit the Southwest Fair's homepage
Discover the latest tech gadgets at the Southwest Fair, from virtual reality gear in "The Virtual Family" show to the latest gadgets on display by vendors. Delve into a blend of the modern and ancient as you enjoy both Celtic culture experiences and cutting-edge technology.
