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Website Switches to Matomo for Privacy-Focused Analytics

Matomo provides detailed user behaviour insights while prioritising privacy. The switch from Google Analytics ensures better control over data and user consent.

In this image we can see a website. There are videos and we can see text.
In this image we can see a website. There are videos and we can see text.

Website Switches to Matomo for Privacy-Focused Analytics

This website employs Matomo, a web analytics service, to evaluate and enhance user experience. Operated by 'ITZ Bund' on behalf of the Federal Statistical Office, Matomo respects user consent under GDPR and TTDSG.

Upon visiting the site, the 'matomo.js' script is activated, setting a 'matomoTracking' cookie. Matomo then generates a unique fingerprint, combining the user's IP address, accessed pages, referrer, subpages visited, duration spent, and frequency of access. This data aids in understanding user behaviour and improving the website's performance.

Google Analytics previously served this purpose, but the site has since switched to Matomo for better control over data and privacy.

With user consent, this website uses Matomo to analyse and optimise its usage. The service provides valuable insights into user behaviour, helping to enhance the site's functionality and user experience.

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