Winners Announced at SBC Europe Awards 2025 Ceremony in Malta
Unbridled Recap of the SBC Awards Europe 2025
Last Thursday, June 12 at the Hilton Malta, the high-rolling SBC Awards Europe 2025 gathered some serious industry heavyweights, marking the finale of the SBC Summit Malta.
This shindig was a glitzy celebration of the best operators, affiliates, and suppliers across the European sports betting and iGaming landscape. Post-party, let's dive into the cream of the crop, the winners that sealed the deal in 2025:
Operator Stardom
- Betsson Group: Casino Operator of the Year powerhouse
- Novibet: DoubleDown - Sportsbook Operator of the Year and Operator Innovation in Gaming
- Betandyou Partners: The new hotshot in sports betting - Rising Star in Sports Betting (Operator)
- Casumo Services Limited: Up and coming casino kingpin - Rising Star in Casino (Operator)
Affiliate A-Listers
- Flashscore: Sports affiliate of the year
- Casino Guru: The ultimate casino affiliate
- Betsson Group Affiliates: The best affiliate program in town
Supplier Shoutouts
- Games Global: The casino supremo of the scene
- OpenBet: The kingpin of sportsbooks
- Relax Gaming Ltd: Game aggregator extraordinaire
- BetConstruct: The go-to platform provider
- Payhound: The all-star payment solution
- Mindway AI: The compliance ace
- Sportradar: Top sports data provider
- Oddin.gg: The live betting trailblazer
Game Studio Honors
- Relax Gaming Ltd: Game of the Year - Ancient Tumble
- Pragmatic Play: Game Studio of the Year - Large
- Hacksaw Gaming: Game Studio of the Year - Medium
- ReelKingdom: Game Studio of the Year - Small
- Backseat Gaming: Rookie of the Year
- BGaming: Best Exclusive Game Partnership
- Omnigame: Best Game Mechanic/Feature of the Year
- Mascot Gaming: Game Music/Soundtrack of the Year
- Evoplay: Game Design & Art Direction supremacy
Innovation Recognition
- Soft2Bet: Acquisition & Retention Partner of the Year, shining light on innovative retention tactics
- Octoplay: Rising Star in Casino (Supplier) for making waves in the industry
- BETER: Rising Star in Sports Betting (Supplier), a name on the rise
Bosses and Co.
- Jovana Popovic Canaki (IGP): Leader of the Year - Female
- Bilyan Balinoff (Vegas Legends): Leader of the Year - Male
- Pierre Pulis (BETBY): Manager of the Year
- Alea: Employer of the Year
Social Impact and Campaigns
- Bragg Gaming: Socially Responsible Initiative of the Year
- 1xBet: Marketer of the Year for outstanding marketing and sponsorship moments in 2025
The SBC Awards Europe continues setting the standard for quality, creativity, and responsible growth in gaming. Kudos to all the winners, keep it coming!
In the grand finale of the SBC Awards Europe 2025, Betsson Group stood out as the Casino Operator of the Year, while Novibet was honored as both the Sportsbook Operator of the Year and the Operator Innovation in Gaming. The sports betting scene witnessed the rise of Betandyou Partners, crowned as the Rising Star in Sports Betting (Operator), and Casumo Services Limited, an up-and-coming casino powerhouse, won the Rising Star in Casino (Operator).
