Worldbound Sneaker: Insights into Crafting the LBX Sneaker, from Iwate Through to Global Markets
In the heart of Tokyo Midtown Hibiya, the Lexus Meets... facility recently underwent a transformation and re-opened its doors on April 18, showcasing an array of books, ceramic works, and the star of the show - the newly designed LBX crossover.
The LBX, a product of a unique challenge posed by Chairman Akio Toyoda, is a premium yet casual vehicle that breaks conventional boundaries. Toyoda, also known as master driver Morizo, sought to create a car that resembles a stylish sneaker, drawing inspiration from his Maison Margiela shoes. This vision led to the LBX's distinctive "two-ball snowman" design, characterised by a wider rear and thinner waist, reflecting the sneaker concept.
The decision to manufacture the LBX at the Toyota Motor East Japan Iwate Plant in Iwate Prefecture was significant for Toyoda. The region, heavily affected by the 2011 earthquake and tsunami, serves as a symbol of resilience and a step towards revitalizing and showcasing the capabilities and spirit of the area.
The development process was not without its challenges. Initially, the design shown to Toyoda was not to his liking, as he considered it just another compact car. However, the team persevered and embraced Toyoda's sneaker-inspired vision, redefining luxury with a casual, youthful spirit.
Akio Toyoda and Masahiro Sasaki, development driver, took the LBX for a drive on a road in Iwate Prefecture, where Sasaki was born, further solidifying the car's connection to the region.
Visitors to the Lexus Meets... facility can explore various exhibits and appreciate an artwork with a hidden heart. The facility also offers high-end Japanese desserts, making it a must-visit for car enthusiasts and dessert lovers alike.
For those interested in learning more about the solution to making a "car that's like a sneaker", a video is available with further details. Akio Toyoda has visited the Iwate Plant multiple times, demonstrating his commitment to the region's growth and revitalization.
The LBX, with its unique design and meaningful connection to the Tohoku region, is a testament to Lexus's innovative spirit and commitment to supporting regional recovery.
- The distinctive "two-ball snowman" design of the LBX, inspired by Akio Toyoda's Maison Margiela shoes, challenges conventional automotive aesthetics, merging luxury and casual style.
- The manufacture of the LBX at the Toyota Motor East Japan Iwate Plant not only contributes to the growth and revitalization of the region, heavily impacted by the 2011 earthquake and tsunami, but also symbolizes resilience.
- The LBX, a product of technology and Toyoda's vision, is making strides in the industry by bridging the gap between lifestyle and automotive, drawing parallels with the finance and transportation sectors, as it moves towards a new era of personal mobility.
