Worldpay and Trulioo Partner to Instill Trust in the Era of Agentic Commerce
In a move aimed at enhancing the safety and transparency of digital payments, Worldpay and Trulioo have joined forces to introduce the Know Your Agent (KYA) framework into AI-driven commerce. This partnership aims to create a more secure and accountable digital ecosystem where AI agents can operate transparently and consumers stay in control.
At the heart of this collaborative effort is the KYA framework, supported by a Digital Agent Passport. This system helps merchants verify the identity and legitimacy of AI agents acting on behalf of consumers, confirm user consent, and continuously monitor the agents' behavior to ensure integrity in transactions.
The partnership's key elements include verifying AI agent identities and developer credentials, validating consumer intent and granted authority, ensuring code integrity, and real-time monitoring of agent behavior for ongoing trustworthiness. By implementing these measures, the collaboration seeks to reduce fraud, unauthorized purchases, and improve checkout conversion for merchants.
Cindy Turner, Chief Product Officer at Worldpay, emphasized that this collaboration delivers necessary trust infrastructure so that AI-powered commerce can be embraced with confidence, placing safety and transparency at the core of transactions. Vicky Bindra, CEO at Trulioo, added that agentic commerce has significant potential, but it can only scale with trust built in from the start.
The partnership will contribute to a shared, interoperable layer of trust that supports ongoing innovation and meets regulatory and evolving risk standards in the broader commerce landscape. Consumers will gain confidence that their AI assistants are acting with proper permission, thanks to the smart controls introduced by the partnership.
Worldpay will enable merchants to validate consumer intent and the authority of shopping agents using the KYA framework. This will help unlock new experiences in the digital payments landscape driven by artificial intelligence, such as smarter checkout flows and real-time fraud detection, without compromising safety or visibility.
The collaboration between Worldpay and Trulioo is intended to create a more secure and accountable digital ecosystem where AI agents can operate transparently and consumers stay in control. By focusing on verifying agent identities, capturing clear, auditable shopper consent, and ensuring ongoing trustworthiness, the partnership aims to bring trust, consent, and accountability to AI-powered commerce.
[1] Worldpay News: Worldpay and Trulioo partner to deliver smart controls for AI agents [2] Trulioo News: Worldpay and Trulioo partner to bring trust, consent, and accountability to AI-powered commerce [3] PaymentsJournal: Worldpay and Trulioo partner to bring trust, consent, and accountability to AI-powered commerce [4] Finextra: Worldpay and Trulioo partner to bring trust, consent, and accountability to AI-powered commerce
1.This partnership between Worldpay and Trulioo, aimed at enhancing safety and transparency, seeks to implement smart controls for AI agents in finance and business, leveraging technology like the Know Your Agent (KYA) framework, Digital Agent Passport, and fraud detection systems, to reduce fraud, unauthorized purchases, and improve checkout conversion.
2.By focusing on verifying agent identities, capturing clear, auditable shopper consent, and ensuring ongoing trustworthiness, the collaboration between Worldpay and Trulioo aspires to bring trust, consent, and accountability to AI-driven commerce, fostering a more secure and accountable digital ecosystem where AI agents can operate transparently and consumers stay in control.
