Xbox Ally Handhelds Set for October Launch, Leaked Prices Unveiled
ROG Xbox Ally Handhelds Set for Official Launch on October 16, 2025
The much-anticipated ROG Xbox Ally handhelds, designed in partnership with ASUS, are set to officially hit the shelves on October 16, 2025, with pre-orders opening on August 20, 2025[1][2][4][5]. This launch date is confirmed for the European market, and a simultaneous launch in other regions is likely but not yet officially confirmed[1][4].
The announcement and pre-orders will coincide with Xbox's special presence at Gamescom 2025 on August 20. During the event, the handhelds will be showcased and available for hands-on experiences, along with a demo for Hollow Knight: Silksong[1][3][4].
Regarding pricing, the ROG Xbox Ally is expected to launch at €599, while the higher-end ROG Xbox Ally X will be priced at around €899 in Europe[1][2][3][4]. Prices may vary by region due to tariffs and currency differences, especially in the US market[2][3].
The two models differ in specs: the Xbox Ally X features a more powerful processor, 24GB RAM, and 1TB NVMe SSD storage, compared to 16GB RAM and 512GB SSD on the base Xbox Ally[2][5].
The Xbox Ally line is being positioned around the benefits of Xbox Play Anywhere, allowing players to buy one copy of certain Xbox games and play them on an Xbox console or a Windows PC[6]. All first-party titles are included in this program.
During Summer Game Fest 2025, the reporter had a chance to go hands-on with the Xbox Ally X and was impressed with its triggers, finding them extremely satisfying to use[3]. The game Gears of War: Reloaded remaster ran at high settings and easily cleared 75-90 FPS on the Xbox Ally X[4].
As the Holiday 2025 release window approaches, the reporter expresses interest in trying the Xbox Ally X when it launches this year. This launch will mark the arrival of the first major third-party Xbox-branded portable handheld designed in partnership with ASUS[2][4][5].
| Aspect | Details | |----------------------|--------------------------------------------| | Release Date | October 16, 2025 (Europe; possible global) | | Pre-orders Start | August 20, 2025 | | Price (Europe) | Xbox Ally: €599; Xbox Ally X: €899 | | Gamescom 2025 Presence| Featured prominently at Xbox booth; demo of Hollow Knight: Silksong also available | | Hardware Specs | Ally X: AMD Ryzen Z2 A, 24GB RAM, 1TB SSD; Ally: 16GB RAM, 512GB SSD | | Xbox Play Anywhere | Included for all first-party titles |
Sources: [1] https://www.eurogamer.net/articles/2025-07-23-rog-xbox-ally-handhelds-to-launch-on-october-16th-2025 [2] https://www.ign.com/articles/rog-xbox-ally-handhelds-officially-announced [3] https://www.gamespot.com/articles/hands-on-with-the-rog-xbox-ally-x-handheld/1100-6503928/ [4] https://www.polygon.com/22496036/rog-xbox-ally-x-hands-on-impressions-gears-of-war-relouded-remaster [5] https://www.pcgamer.com/rog-xbox-ally-handhelds-release-date-and-pricing-confirmed/ [6] https://www.xbox.com/en-US/xbox-one/xbox-play-anywhere
Microsoft's foray into the gaming world continues with the launch of the ROG Xbox Ally handhelds, partnering with ASUS, featuring Xbox Play Anywhere for a seamless gaming experience across PC and console. The upcoming handhelds will hit the market on October 16, 2025, with pre-orders available from August 20, 2025. The higher-end Xbox Ally X model boasts advanced hardware specifications, such as a more powerful processor, 24GB RAM, and 1TB NVMe SSD storage, while the base Xbox Ally offers 16GB RAM and 512GB SSD. Furthermore, the launch of these handhelds will expand technology offerings, including smartphones and various gadgets, in the ever-evolving landscape of personal devices.
