Zippo Unveils Unexpected Uses for Lighters in edgy New Promotion
Fire up your life with a dash of flair, thanks to Zippo's reimagined brand campaign! The classic metal lighters, once synonymous with cigarettes, are now stealing the spotlight through a series of intense films. In these films, people use Zippos for anything but lighting up smokes, as they push the boundaries of what a lighter can do.
As Zippo celebrates its 90th anniversary, it's embracing the future with a bold new platform, "Live with Confidence." Rooted in Zippo's long-standing reputation for durable products, including a lifetime guarantee on its lighters, this campaign empowers its users to live their lives on their own terms.
Ogilvy, the agency that was named Account of Record (AOR) for Zippo last year, is behind this campaign. It aims to showcase the confidence that Zippo users exude, whether they're in the rough seas or the heart of the city. These individuals rely on their Zippos as a symbol of self-assuredness and adaptability in an ever-changing world.
By demonstrating the versatility of Zippo lighters, this campaign breaks free from the traditional associations with cigarettes. Instead, it showcases Zippos as practical tools that can be used in all sorts of scenarios, from lighting candles to starting a campfire. The campaign's creative storytelling style further reinforces Zippo's identity as a multifunctional and dependable accessory.
Ultimately, Ogilvy's strategy seeks to redefine Zippo's brand identity by connecting it with confidence and utility beyond smoking. This approach appeals to users who value reliability and versatility, broadening the brand's appeal to new and diverse audiences.
Defying traditional perceptions, Ogilvy's campaign for Zippo's 90th anniversary rebrands the classic lighter as a versatile gadget, showcasing its use in various scenarios like lighting candles or even starting a campfire. This technology-infused transformation further cements Zippo's identity as a symbol of self-assuredness and adaptability in an uncertain world, appealing to individuals seeking reliability and practicality in their everyday lives.
